COMMERCIAL | RETAIL STORE

INTERIOR DESIGN, BRAND CONCEPT, VISUAL COMMUNICATION SYSTEM, VISUAL MERCHANDISING SYSTEM

Tres is a Caracas design store, that sales classics and contemporary design objects. The idea of de Identity comes from the flexibility of the store space, the constant merchandise changing and new tendencies in the design world. At the same time, the interior space were created to show the pieces with large scale graphic murals, based on the visual memory of midcentury modern style murals Caracas is full of.

As a visual merchandise and information tool, the walls presents a special info-card installation, to display the name and a small bio of each designer along with the code and history of each object.  

Caracas, Venezuela