COMMERCIAL | HOSPITALITY

BRAND CONCEPT, VISUAL COMMUNICATION SYSTEM, VISUAL MERCHANDISING SYSTEM, INTERIOR DESIGN CONSULTATION AND MARKETING STRATEGY CREATIVE DIRECTION

Caracas, Venezuela

The starting point for the Visual Identity and hospitality system of La Casa Bistro, is the relaxed and comfortable everyday spirit related to home (Casa in Spanish) Translated into a formal salsa stains study,  after dipping different kinds of bread directly into the pot -something that traditionally happens in the home- Once understood the shapes and dynamism of every stain, a simple font was selected to develop the logo, and the rest of the communications items. The materiality of the whole identity was also conceived with the same laid-back spirit, using raw elements like wood, brown paper and black ink hand stamps printing, including the whole packaging system, boxes, labels, wrapping paper and bill pockets. 

In parallel, Rodolfo Agrella, designed the complete hospitality and Service System, including the selection of each plate shape, working alongside the Chefs crew and the marketing agency, in order to create a successful experience within La Casa Bistró 

Interior Design by Alejandro Barrios

Photos by Diana Baldera

Caracas, Venezuela