BRAND CONCEPT, AND CAMPAIGN ART DIRECTION

New York/Panamá

Flamant Swimwear is the first swimsuit brand 100% made in Panamá, with the launch of their first collection, based on the natural shape of Latin American woman with perspectives of reach other markets in north and south America. The common line on Flamant’s designs are the use of a flamingo on their prints, that’s why the logo embrace the shape of the bird, like a bird-watcher would do it, through a circular object. The font, classic and elegant, rests on top a multiple color background from hot pinks to orange and from turquoise to deep greens, representing the colors of the sunsets in Panamá