COMMERCIAL | HOSPITALITY

REBRANDING, VISUAL COMMUNICATION SYSTEM,

FOOD STYLING AND ART DIRECTION FOR MARKETING STRATEGY

New York, USA

Indian food it’s all about spice, color and texture. Great food that requires a special level of craftsmanship and devotion, Aanchal identity express that spirit with the use of a hand-write font, and the inclusion of decorative elements that represents the spices used to add bold flavors to the food.

The branding system explore the Indian color culture thus the selection of a warm color scheme, related directly to the spices, dark yellows, oranges and reds provide the base for a clear logo intervention. With the use of bold blooded pictures, focused on the textures of the dishes, the idea of “smelling” the food is achieved.