COMMERCIAL | RETAIL STORES

VISUAL CONSULTING, SIGNAGE AND WAY FINDING FOR CARACAS HQ

Caracas, Venezuela

Central Maderiense is the biggest supermarket chain in Venezuela, with more 62 stores, the need a strategic headquarter, where specific problems would be tackle, a 400 working stations office, to include outsource and specialist on particular market field. The whole signage project is based on the graphic and tactic idea of a Battleship game, where each player can manage the place and quantity of equipment (human resources) needed for a specific labor.